Although the Denver Broncos won Super Bowl 50, a big part of Super Bowl buzz is reserved for the TV ads that run during the live game broadcast.
Air time cost for a 30 second spot in 2016 (airing in the U.S. only) during the Super Bowl game TV broadcast was in the range of $5 million USD.
Most of the the brands that buy advertising space during the Super Bowl choose a path of a celebrity endorsement. Bud Light featured Amy Schumer and Seth Rogen, Hyundai’s Genesis and Elantra sedans chose Kevin Hart and Ryan Reynolds, Skittles candy with Aerosmith’s Steven Tyler and T-Mobile with Drake, ran among many other coveted spots.
Toronto based Cinematographer/Steadicam Operator Stan Bioksic, shot three TV spots for Dominion Lending Centres. These three 30 second TV ads, were destined to fill up advertising space in Canada during this year’s Super Bowl broadcast and were created and produced for the Canadian Market by Q Media.
They feature a Canadian business world celebrity, BMO’s former Executive Vice-President/Chief Economist and current Chief Economist for Dominion Lending Centres, Dr. Sherry Cooper. A project that would normally take several days to shoot, Stan with assistance from Q Media’s crew, filmed all three ads in a “lightning speed” over a single day. The three TV ads have a similar feel, they feature a steadicam camera rig slowly traveling through a modern house setting while Dr. Sherry Cooper reads and delivers her lines that are displayed for her on the camera’s wireless teleprompter.
Stan explains that the key to the fast location lighting setups, blocking the shots and completing cinematography during a single day’s daylight hours was made possible due to the methodical preparation in the days leading to the shoot and a hard working crew.
Watch the commercial here – https://www.youtube.com/watch?v=YS-h-Ou48gg&feature=youtu.be
(February 5, 2016) Fortune Article – Next Year’s Super Bowl Could Look Very Different in the Great White North
